Home services is a trust business. A family lets your team into their house, and everything — the uniform, the schedule, the follow-up call — either builds that trust or spends it. Abe's approach to the vertical has been to bring national-brand consistency to work that's usually delivered by whoever answered the phone first.
The operating playbook comes from a decade of running large residential field teams in solar: recruit for character, train for craft, measure everything, and make the second visit unnecessary.